‘Go-anywhere, Do-anything’ Land Rover Sketched on Snow

By Toby Howe

Not long after the end of the Second World War, Maurice Wilks – an engineer with Rover in the UK – had an idea to develop a “go-anywhere, do-anything” utility vehicle. To explain his idea to his brother, he sketched out a simple outline in the sand near his farm in Anglesey, Wales. The Land Rover Series 1 that came from that sketch was launched in 1948.

Now, to celebrate the 70th anniversary of the marque, Simon Beck, Snow Artist, has reproduced that iconic Land Rover sketch high in the French Alps.


TMA Howe is Luxury Globe Media’s UK Automotive Editor.